A. FILM
B. PRESS
C. OUTDOOR
D. RADIO
E. FILM CRAFT
F. DESIGN
G. INTERACTIVE
H. CREATIVE USE OF MEDIA
I. PR-PROJECTS
J. MARKETING SERVICES PROJECTS
K. ADVERTISING CAMPAIGNS

F-11-07. Lipton Mug Promo

AgencyRed Keds
Creative headVasiliy Lebedev
Author of ideaRed Keds
ProductLipton tea, Lipton mug
Description

Every autumn, Lipton launches a set of collectible mugs. The theme of this year’s collection was music. Our aim was to inspire people via digital to buy Lipton promo mugs.

The Idea: an online musical performance from Lipton
The solution: to launch “Nutty Star”: our first national karaoke show

Users entered the site, register, choose a song, recorded a clip and started fighting for prizes. To win, all you needed to do was collect the most points!

Points were awarded for fan votes, for recording new clips and for completing different special tasks. And if you took a photo with a Lipton Mug, you drew even closer to victory.
Team membersArt director: Ilya Sizov
Producer: Dmitry Kotov
UX-Strategist: Nataliya Naymark
Designers: Ilya Syzov
Copywriters: Danil Morozenko, Roman Khokhlov
Social media manager: Victoria Zvonareva
Manager: Yuriy Naon