A. FILM
B. PRESS
C. OUTDOOR
D. RADIO
E. FILM CRAFT
F. DESIGN
G. INTERACTIVE
H. CREATIVE USE OF MEDIA
I. PR-PROJECTS
J. MARKETING SERVICES PROJECTS
K. ADVERTISING CAMPAIGNS
F-11-20. Philips Dance
Agency | ISD Group |
Creative head | Viktor Shkurba |
Author of idea | Alina Revenko, Natalia Tachinskaya |
Product | Domestic applience and consumer electronics |
Description | According to the researches Philips is percieved at a local market as "my parents' brand". To get Philips back the image of a modern brand which pays a lot of attention to its products design we created a new project joining advertising and modern art — dance.philips.ua. We were using an original scale, full-screen video, unusual approach to the site navigation and payed attention to each design element. Link to the site: dance.philips.ua |
Team members | Creative Director — Viktor Shkurba Technical Director — Alexander Savin Creative Group Head — Alina Revenko Creator and Senior Designer — Natalia Tachinskaya Designer — Sergey Komlev Lead Developer — Andrei Sergeev Copywriter — Ivan Siyak Copywriter — Anna Kashcheeva Video editing — Egor Tatarenko Music selection — Kristina Kulakovska Account Director — Anna Kumaritova Account Manager — Alina Kutsenko |