A. FILM
B. PRESS
C. OUTDOOR
D. RADIO
E. FILM CRAFT
F. DESIGN
G. INTERACTIVE
H. CREATIVE USE OF MEDIA
I. PR-PROJECTS
J. MARKETING SERVICES PROJECTS
K. ADVERTISING CAMPAIGNS

F-11-20. Philips Dance

AgencyISD Group
Creative headViktor Shkurba
Author of ideaAlina Revenko, Natalia Tachinskaya
ProductDomestic applience and consumer electronics
DescriptionAccording to the researches Philips is percieved at a local market as "my parents' brand". To get Philips back the image of a modern brand which pays a lot of attention to its products design we created a new project joining advertising and modern art — dance.philips.ua. We were using an original scale, full-screen video, unusual approach to the site navigation and payed attention to each design element.

Link to the site: dance.philips.ua
Team membersCreative Director — Viktor Shkurba
Technical Director — Alexander Savin
Creative Group Head — Alina Revenko
Creator and Senior Designer — Natalia Tachinskaya
Designer — Sergey Komlev
Lead Developer — Andrei Sergeev
Copywriter — Ivan Siyak
Copywriter — Anna Kashcheeva
Video editing — Egor Tatarenko
Music selection — Kristina Kulakovska
Account Director — Anna Kumaritova
Account Manager — Alina Kutsenko