A. FILM
B. PRESS
C. OUTDOOR
D. RADIO
E. FILM CRAFT
F. DESIGN
G. INTERACTIVE
H. CREATIVE USE OF MEDIA
I. PR-PROJECTS
J. MARKETING SERVICES PROJECTS
K. ADVERTISING CAMPAIGNS
G-02-12. Audio podcast BlaBlaDigital
| Agency | Digital marketing agency "СОХО" |
| Creative head | Yurii Babich |
| Author of idea | Yurii Babich |
| Product | COXO Digital |
| Description | Idea To introduce all Ukrainian digital marketing key specialists to their potential TA, and show the landscape of Ukrainian Digital, its achievements and opportunities and who makes real Digital in the country. Owners and directors of an advertising agencies, marketing directors and executives of large companies and networks come to share with their experiences and knowledge. Solution: once a month in a cozy studio of COXO digital interesting people are gathering in a relaxed atmosphere and talking about everything related to Ukrainian digital. As a result of that, audio podcast about an hour long, densely loaded with interesting content and good music, once a month is sent to the audience through website, iTunes, SoundCloud, RSS, Facebook page and website adme.ua. During the existence of the project, its guests were charismatic personalities from a "different sides", with help of wich in the Ukrainian part of the Internet bright and cool internet projects, campaigns and events appear: Maxim Lazebnik (All-Ukrainian Advertising Coalition, the Kiev International Advertising Festival, sostav.ua and much more) Alexander Katkov (Director of Communications Escape Digital Marketing Group, Nastia Baydachenko (CEO Adpro Isobar Ukraine), Alexander Fedotov (Ashmanov & Partners Ukraine), Yuriy Musienko (CEO Peppermint interactive), Oksana Zavoiko (CEO Prodigi), Yuri Gladky (CEO Grape Ukraine), Igor Didok (Marketing Director Watsons Ukraine), Anatoly Gordeev (Pepsico Ukraine) and others. The project is produced in conjunction of COXO Digital agency and online edition of Creative Advertising in Ukraine ADME.UA |
| Team members | Yurii Babich (COXO Digital) Oleg Bolyuk (Adme.ua) |
