A. FILM
B. PRESS
C. OUTDOOR
D. RADIO
E. FILM CRAFT
F. DESIGN
G. INTERACTIVE
H. CREATIVE USE OF MEDIA
I. PR-PROJECTS
J. MARKETING SERVICES PROJECTS
K. ADVERTISING CAMPAIGNS

G-04-14. Citroen DS4 Manifesto

AgencyAimbulance
Creative headVladimir Smirnov
Author of ideaVladimir Smirnov
ProductCitroen DS4
DescriptionSelf-expression and non-conformism has become quite trendy in social media. Users not shy to talk about anything that might take them off. Idea: give active and decisive people an opportunity to say “no” to anything that is fed them up. On a promo site, users become participants of an interactive video where their every choice and action influenced their personal story.
Team membersRoman Gavrysh, Strategic Director; Vladimir Smirnov, Creative Director; Lana Barabanova, Creative producer; Youshido, Technical Team; Anna Novozhilovа, Copywriter; Dima Silantiev, Senior Designer; Artem Pochepetskiy, Account