A. FILM
B. PRESS
C. OUTDOOR
D. RADIO
E. FILM CRAFT
F. DESIGN
G. INTERACTIVE
H. CREATIVE USE OF MEDIA
I. PR-PROJECTS
J. MARKETING SERVICES PROJECTS
K. ADVERTISING CAMPAIGNS

G-04-43. Cornetto. A cone full of ideas for lovers

AgencyGRAPE
Creative headArtem Tsaregorodtsev
Author of ideaEvgeniya Korneeva
ProductCornetto ice cream
DescriptionCornetto.ru is the constant online platform helping youth to solve very important problem – what you can do with your darling except viewing of movies and sex.

How the branded resource about love can take youth's trust?

The first – to find the correct tonality: there are no sentimentality and gravity, but nevertheless – it is romantic.

The second – an actual format of the content: video lessons with the most burning topics, 24 episodes from the best stendapers of the country about love and relationship, a bright editorial content.

The third – involving activities: competitions, online support BTL-activations, Love-Quests, etc.

We not only have launched a new brand for the market — this summer the plan on sales of Cornetto ice cream was exceeded for 17%!
Team membersAccount director – Sevryukov Alexander
Project managers – Dasha Podenok, Oleg Kubyshkin, Denis Parshin
Art directors – Sascha Stogov, Roman Stetskov, Albert Patrashku
Programming – Vasya Polyakov, Rasheed Galimov