A. FILM
B. PRESS
C. OUTDOOR
D. RADIO
E. FILM CRAFT
F. DESIGN
G. INTERACTIVE
H. CREATIVE USE OF MEDIA
I. PR-PROJECTS
J. MARKETING SERVICES PROJECTS
K. ADVERTISING CAMPAIGNS
G-04-48. Share the love
| Agency | Banda Agency |
| Creative head | Pavel Klubnikin |
| Author of idea | Banda Agency |
| Product | Puma |
| Description | “I’m your number one fan” integrated Internet campaign launched in 7 countries – Ukraine, Poland, Czech Republic, Slovakia, Austria, Russia and Spain. With social networking and in-store media support. The idea is based on knowledge that tough guys don’t talk much about their feelings. But! When it comes to their favorite football team – it’s another story. They sing songs and give all their best to express what they feel. So the idea is to replace their favorite football teams with their beloveds. We created special online platform pumasharethelove.com, which looks exactly like real football team’s fan site. With real online fan shop that you can fully dedicate to your one and only. And a special trophy room of your beloved’s glory. To make your girlfriend’s fan site as real as possible we even produced real personal souvenirs with unique emblem and your girlfriend’s name which everyone could order in her personal online fan-shop. |
| Team members | Banda Agency Pavel Klubnikin, Creative Director Egor Petrov, Senior Art Director Yaroslav Serdiuk, Senior Copywriter Maria Tsarik, Account Manager Production — 23/32 Digital studio — Shaman studio |
