A. FILM
B. PRESS
C. OUTDOOR
D. RADIO
E. FILM CRAFT
F. DESIGN
G. INTERACTIVE
H. CREATIVE USE OF MEDIA
I. PR-PROJECTS
J. MARKETING SERVICES PROJECTS
K. ADVERTISING CAMPAIGNS
G-05-09. Intel Ultraweight
| Agency | GRAPE Ukraine |
| Creative head | Sergey Milyuk |
| Author of idea | Sergey Kuzmenko |
| Product | Intel Ultrabook |
| Description | Brief. Communicate the Ultrabooks' key feature — the lightness. Solution. • “Physical to digital“ off-line installation — “Ultra scales“ with Facebook integration. • Each user could put his/her Like from his/her page and printed it in real time. • All “Likes” fell on the “Ultra scales“ with Ultrabook on the other side of the scales. • As a result, the lightness of Ultrabook was weighed with Likes. Literally! Results. • 3393 participants' Likes • 171% increase of national Intel Facebook community page • 517397 unique users were reached during this campaign • 73% of users came to the Facebook application by viral buzz in social network • 12 times more than average of viral effect on the Ukrainian market • Facebook Like weighs 2 carats !:) |
| Team members | Sergey Kuzmenko, digital strategy director Aleksandra Alokhina, copywriter Elena Salivon, production director Mikhail Maslivets, technical director Yulia Volosyuk, account manager |
