A. FILM
B. PRESS
C. OUTDOOR
D. RADIO
E. FILM CRAFT
F. DESIGN
G. INTERACTIVE
H. CREATIVE USE OF MEDIA
I. PR-PROJECTS
J. MARKETING SERVICES PROJECTS
K. ADVERTISING CAMPAIGNS
G-05-11. Pepsi Retro Avatar
| Agency | Aimbulance |
| Creative head | Vladimir Smirnov |
| Author of idea | Vladimir Smirnov |
| Product | Pepsi |
| Description | In the end of 2012, the legendary Pepsi-Cola returned to Ukraine in it’s original retro-80's style. We launched a time machine to tell modern teens about those times and to bring them back into the past. We restored cult objects and events, opened an ‘‘Universam’’, organized a quiz and gathered all popular trends of those years in one game-room. The coolest of available features was the photo booth – a laboratory where one could get a makeover into an 80's fashionista. So, proper managers turned into punks and Soviet pop stars, student-hipsters into pioneers with Pigtails and platinum blondes whom then, appreciate each other’s new looks and enthusiastically shared their eccentric portraits on the Internet. |
| Team members | Roman Havrysh, Strategic Director; Vladimir Smirnov, Creative Director; Youshido, Technical Team; Anna Novozhilova, Copywriter; Dima Silantiev, Senior Designer; Inna Makoterskaya, Account |
