A. FILM
B. PRESS
C. OUTDOOR
D. RADIO
E. FILM CRAFT
F. DESIGN
G. INTERACTIVE
H. CREATIVE USE OF MEDIA
I. PR-PROJECTS
J. MARKETING SERVICES PROJECTS
K. ADVERTISING CAMPAIGNS

G-06-01. Ultraball

AgencyBBDO Russia Group
Creative headXX
Author of ideaXX
ProductIntel Ultrabooks
DescriptionWe exaggerate the properties of the product, comparing it slim and light with a sheet of paper, and asked users to play a futuristic game where the main advantages of ultrabooks revealed just at the level of tactile sensations.
Team membersSenior project manager — Alexander Sychkov
Project manager — Anton Roschupkin
Creative Director — Yuri Mikhailov
Art Director — Alexander Lubavin
Designer — Dmitry Sychkov
3Dfx and animation – Dmitry Sychkov, Pavel Bragin