A. FILM
B. PRESS
C. OUTDOOR
D. RADIO
E. FILM CRAFT
F. DESIGN
G. INTERACTIVE
H. CREATIVE USE OF MEDIA
I. PR-PROJECTS
J. MARKETING SERVICES PROJECTS
K. ADVERTISING CAMPAIGNS
G-06-01. Ultraball
Agency | BBDO Russia Group |
Creative head | XX |
Author of idea | XX |
Product | Intel Ultrabooks |
Description | We exaggerate the properties of the product, comparing it slim and light with a sheet of paper, and asked users to play a futuristic game where the main advantages of ultrabooks revealed just at the level of tactile sensations. |
Team members | Senior project manager — Alexander Sychkov Project manager — Anton Roschupkin Creative Director — Yuri Mikhailov Art Director — Alexander Lubavin Designer — Dmitry Sychkov 3Dfx and animation – Dmitry Sychkov, Pavel Bragin |