A. FILM
B. PRESS
C. OUTDOOR
D. RADIO
E. FILM CRAFT
F. DESIGN
G. INTERACTIVE
H. CREATIVE USE OF MEDIA
I. PR-PROJECTS
J. MARKETING SERVICES PROJECTS
K. ADVERTISING CAMPAIGNS

G-06-06. The interactive game with gesture control for the stand of LUKOIL company

AgencyUnited 3D Labs
Creative headRenat Mansurov
Author of ideaDmitry Vatulin
ProductPromo of LUKOIL
DescriptionThe interactive game with gesture control is designed specially for the Moscow International Automobile Salon'2012 and solved the problem of attracting visitors to the stand of LUKOIL company.

The prototype of 3D model is a real sports car LADA Granta, designed specifically for the «LUKOIL Racing Team».
All 3D objects in the game refer to trademarks of LUKOIL Company: from 3D model of proprietary oil cans LUKOIL, which players had to collect during the race, till the branding of the gas station.

Small ads at game start reminds to the players about the discount cards of LUKOIL and high quality fuel Euro-5 standard, which is produced by the company.
Team membersStas Girdo 3D Artist
Evgeniy Komarkov 3D Artist
Ivan Sugrobov Programmer
Daniil Komyakov Programmer
Mariya Ivanova Account manager