A. FILM
B. PRESS
C. OUTDOOR
D. RADIO
E. FILM CRAFT
F. DESIGN
G. INTERACTIVE
H. CREATIVE USE OF MEDIA
I. PR-PROJECTS
J. MARKETING SERVICES PROJECTS
K. ADVERTISING CAMPAIGNS

G-06-11. Social projects contest

AgencyPlusOne DA
Creative headDmitriy Lihovoy
Author of ideaVasyliy Samohvalov
ProductSocial initiatives of SAN InBev Ukraine company
DescriptionAgency tasks:
To inform consumers about SUN InBev’s social initiatives;
To increase company awareness.

Problem:
How to choose the most critical initiative for the community? What solutions for social problems are most necessary?

Solution:
The people know best. So let the people have their say.
We developed a Facebook application which enables users to present their own social projects aimed at solving the problems of society.
We suggested that SUN InBev’s community discuss these problems and vote for the best projects.
The best projects received grants for their implementation.
Team membersTaras Solovey, designer
Vlad Tashu, programmer
Irina Korkishko, project manager