A. FILM
B. PRESS
C. OUTDOOR
D. RADIO
E. FILM CRAFT
F. DESIGN
G. INTERACTIVE
H. CREATIVE USE OF MEDIA
I. PR-PROJECTS
J. MARKETING SERVICES PROJECTS
K. ADVERTISING CAMPAIGNS
G-06-11. Social projects contest
Agency | PlusOne DA |
Creative head | Dmitriy Lihovoy |
Author of idea | Vasyliy Samohvalov |
Product | Social initiatives of SAN InBev Ukraine company |
Description | Agency tasks: To inform consumers about SUN InBev’s social initiatives; To increase company awareness. Problem: How to choose the most critical initiative for the community? What solutions for social problems are most necessary? Solution: The people know best. So let the people have their say. We developed a Facebook application which enables users to present their own social projects aimed at solving the problems of society. We suggested that SUN InBev’s community discuss these problems and vote for the best projects. The best projects received grants for their implementation. |
Team members | Taras Solovey, designer Vlad Tashu, programmer Irina Korkishko, project manager |