A. FILM
B. PRESS
C. OUTDOOR
D. RADIO
E. FILM CRAFT
F. DESIGN
G. INTERACTIVE
H. CREATIVE USE OF MEDIA
I. PR-PROJECTS
J. MARKETING SERVICES PROJECTS
K. ADVERTISING CAMPAIGNS
G-06-33. Khortytsa Ice Mashine
| Agency | Aimbulance |
| Creative head | Vladimir Smirnov |
| Author of idea | Vladimir Smirnov |
| Product | Khortytsa Ice |
| Description | Khortytsia Ice is the only vodka in the world that changes colour when the bottle is cooled to proper serving temperature. This benefit is difficult to demonstrate using common advertising tools and methods. We wanted to attract attention to this innovation and give customers the possibility to personally experience the technology, as it is the most effective way to leave a mark in the consumer’s mind. We specially designed a Khortytsya Ice Interactive Stand and placed it in Caravan, one of Kiev’s largest supermarkets. To chill a bottle to its ideal drinking temperature, a participant had to blow on it and a powerful surge of cold air cooled the bottle and changed its colour in just seconds, right before the everyone’s’ eyes! |
| Team members | Roman Gavrysh, Strategic Director; Vladimir Smirnov, Creative Director; Youshido, Technical Team; Ania Novozhilova, Copywriter; Dima Silantiev, Senior Designer; Daryna Popova, Account |
