A. FILM
B. PRESS
C. OUTDOOR
D. RADIO
E. FILM CRAFT
F. DESIGN
G. INTERACTIVE
H. CREATIVE USE OF MEDIA
I. PR-PROJECTS
J. MARKETING SERVICES PROJECTS
K. ADVERTISING CAMPAIGNS
G-06-41. What cat is Escape?
| Agency | Escape Digital Marketing Group |
| Creative head | Lyosha Novikov, Creative Director |
| Author of idea | Escape Digital Marketing Group |
| Product | Escape Digital Marketing Group |
| Description | Task: Do something in the name of Escape what Facebook users will like and what will be talked over enough. In short, - self-promo. Approach. Everybody likes cats. Solution: represent the agency as a cat. Idea: the infographic “What cat Escape is?” How was it: We’ve created a form and sent it to our employees. All the questions concerned pets: what kind of a pet you have? What breed? What’s its name? Color? Habits? After getting the responses we found out a very important thing: Escape is 50% cat! Also we learnt a lot of other things: how many paws and tails is the share of Escape, what’s their color, what are their owners names, etc. |
| Team members | Lyosha Novikov - Creative Director Misha Semin - Art Director Anna Launets - Senior Copywriter Liza Vnukova – Designer |
