A. FILM
B. PRESS
C. OUTDOOR
D. RADIO
E. FILM CRAFT
F. DESIGN
G. INTERACTIVE
H. CREATIVE USE OF MEDIA
I. PR-PROJECTS
J. MARKETING SERVICES PROJECTS
K. ADVERTISING CAMPAIGNS
G-07-14. Dino world
| Agency | Adwatch Isobar |
| Creative head | Maxim Bobrov |
| Author of idea | Andrey Tron |
| Product | children's dairy products Rastishka |
| Description | While our kids are growing up, the quality of their education is getting worse day by day. Over the next 10 years the educational attainment is expected to drop dramatically because of the introduction of paid education, reduction of high school hours and reduction of number of schools due to funding cuts. What can parents do to help their children? We have decided to create a website for kids where every child can play and have as much fun as possible and where parents can safely leave them alone. Our priority is to lay the foundation of love for education. For the initialperiod it is vital to inculcate the love of novelty among children. It will help them to become more independent and strong later in life. Our solution – educational games. We have created a deep and well thought out world where kids can put their avatars, build permanent friendships with other children and learn the world through games. Hence each of our game activity has a character education. We evolved the kids many ways. Logic, creativity, reading, responsibility, communication, count, math, and even a drive to develop physical skills. This sounds serious, but we did it all through games and fun – we wanted the kid to love it! For parents to watch progress in the development of their child we have created the interactive system “Kids-Parents”. The connection between accounts allows moms and dads to see what their child has achieved online. |
| Team members | Evgeniy Puchkov - account group head, Daria Chuiko - senior project manager, Anastasia Semenova - project manager, Andrey Tron - senior art-director, Maxim Sivokon - project group head, Michael Gluhov - illustrator, Vladimir Kuzmenko – senior illustrator, Dmitriy Gavrikov - designer |
