A. FILM
B. PRESS
C. OUTDOOR
D. RADIO
E. FILM CRAFT
F. DESIGN
G. INTERACTIVE
H. CREATIVE USE OF MEDIA
I. PR-PROJECTS
J. MARKETING SERVICES PROJECTS
K. ADVERTISING CAMPAIGNS
G-08-06. Always be who you are!
Agency | Articul Media |
Creative head | Meltzer Elena |
Author of idea | Meltzer Elena |
Product | The Sberbank PPF (Private Pension Fund) |
Description | To show the significance of retirement benefits by connecting them to what the consumer values and fears losing most – the joys of today’s life. And this was achieved not just rationally, by using facts, but by creating an emotional connection to the consumer. Communicating the simple joys they can afford today and can still keep tomorrow, thanks to the Sberbank PPF, was the foundation of the concept of the website. For more details, see here articulmedia.ru/festivals/2013/kmfr/npf_sberbank/ |
Team members | Meltzer Elena - copywriter Neystroeva Julia - Senior Project Manager |