G-08-09. Survive All Year Long: now with a shovel

Agency	Liquid7 Digital Content House
Creative head	Associated Creative Director: Anna Menshikova
Author of idea	Liquid7
Product	Agency self-promo
Description	To stand out from the New Year agencies-clients congratulations clutter, we decided to leverage the hysteria around End of the World expected a week before. So we developed a campaign ensuring our clients would be alive and kicking if EOW would happen. We presented them with a superb survival tool – a professional shovel – and an on-line manual how to live next 12 month using it for post-apocalyptic purposes. And when the EOW failed to happen as usual, we came back to our clients, now presenting them with Survivor T-shirt and our New Year greetings.
Team members	Art Director: Artyom Tsymbal Copywriters: Dima Kishka, Konstantin Chekanov

http://lopata.lqd7.com.ua/

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