A. FILM
B. PRESS
C. OUTDOOR
D. RADIO
E. FILM CRAFT
F. DESIGN
G. INTERACTIVE
H. CREATIVE USE OF MEDIA
I. PR-PROJECTS
J. MARKETING SERVICES PROJECTS
K. ADVERTISING CAMPAIGNS
G-09-04. HappyCan
| Agency | VGNC digital video agency |
| Creative head | Aleksey Sobolev, Misha Koroteev |
| Author of idea | Aleksey Sobolev, Misha Koroteev |
| Product | HappyCan charity campaign |
| Description | HappyCan video campaign was created for a charity organization Tabletochki, whose members provide Children's Hematology Center of the Okhmatdet Hospital in Kiev with needed medical supplies. In December 2012 Tabletochki launched a charity campaign targeted at Ukrainian office workers. So we came up with "make charity an office hobby" message. We created HappyCan charity campaign promo-video literally showing that charity can be easy and fun. Based on this video we made a quirky Facebook interactive video application, showing some fun ways of getting money in a piggy bank called "HappyCan”, and gave the viewers an opportunity to order one into their office. Thanks to HappyCan Facebook application people placed their orders and inspired all of their co-workers to donate. During two weeks 12500$ were collected. |
| Team members | Misha Koroteev - director, DOP Aleksey Sobolev - director, DOP Anton Kolisnyk - art director Anna Soboleva - executive producer Daria Rosyuk, Anastasia Novikova - producers Boris Petrenko - production manager Evgen Lekh - 3D Youshido - digital production |
