A. FILM

B. PRESS

C. OUTDOOR

C-2. Soft drinks

C-3. Alcoholic and low alcoholic beverages

C-4. Goods and services for the home

C-5. Home furnishing & appliance

C-6. Audio, video equipment, electronics, office equipment

C-7. Health & Beauty

C-8. Fashion and other consumer goods

C-9. Vehicles and transport services, car

C-10. Tourism and travel, entertainment, culture and sport

C-11. Consumer & retail services

C-12. Communication products & services

C-13. Financial& Business services

C-14. Self promo of advertising agencies and media

C-15. Corporate & image-building ads

C-16. Social advertising and charity

C-17. Different types of non-standard advertising out of home

C-18. Digital outdoor (interactive posters, etc)

D. RADIO

D-1. Food & Beverage

D-2. Manufactured goods

D-4. Self promo of advertising agencies and media

D-5. Social advertising and charity

DC-1. Copywriting, art writer

DC-2. Music and sound design

DC-3. Actor (announcer) work

E. FILM CRAFT

E-1. Production

E-5. Copywriting

E-6. Music and sound design

E-7. Special effects and computer graphics

E-9. Acting / Dialogue or monologue

F. DESIGN

F-1. Corporate Identity

F-3. Posters and billboards

F-4. Postcard, brochure, booklet

F-5. Multipage publications

F-6. Illustration, including magazine cover

F-7. DM-materials and original business gifts

F-8. Packaging Design

F-9. Design in an urban environment, design of stands and interiors

F-10. POS-design and materials

F-11. Design websites and banners

G. INTERACTIVE

G-1. Commercial sites

G-2. Non-profit Internet projects

G-4. Online Campaign

G-5. Viral campaign

G-6. Other interactive communication tools

G-7. Interactive craft: design

G-8. Interactive craft: copywriting

G-9. Interactive craft: video/audio

H. CREATIVE USE OF MEDIA

H-1. Media solution for TV, radio, cinema

H-2. Media solution for print media, transportation, outdoor advertising

H-3. Digital media solution

H-4. Special events, sponsorships, promotions

H-5. Non-traditional and ambient media

H-6. An integrated media campaign

I. PR-PROJECTS

I-1. Marketing PR

I-2. Corporate PR

I-3. Social and Political PR

I-4. Digital PR

I-5. Non-traditional PR-projects

I-6. Crisis PR-projects

J. MARKETING SERVICES PROJECTS

J-1. Promotional campaign

J-2. Event Marketing

J-3. Internal/corporate events

J-4. DM-communication

J-5. Integrated campaigns with the use of marketing services

K. ADVERTISING CAMPAIGNS

K-1. Complex advertising campaigns and programs

K-2. Advertising series

H-03-01. Car vs Piano


Agency	BBDO Russia Group
Creative head	Luis Tauffer / Andres Vergara
Author of idea	Ilya Andreyev
Product	Car Insurance
Description	To prove how unpredictable accidents are, a 350 KG grand piano was suspended from nine ropes above a car in a Moscow garage for seven days. Twice a day an unforseen daily event could result into one rope being cut. For example: if the temperature in Moscow rose to +21C one rope could be cut. If FC Barcelona advanced to the Champions League Final that same week, another rope would be cut. A growing number of intrigued visitors, eagerly waited for the next rope to be cut-or not through a live broadcast 24/7 on carvspiano.ru To intensify their involvement we also added a live twitter-feed, projecting all their messages instantly on the wall behind the car. We also added a counter, reminding everyone the time left for the next rope to be cut, making sure they wouldn’t miss the dramatic moment. On the 6th day the piano fell down on the car and proving that even if we couldn’t save the world from falling pianos we did make more drivers consider buying our intouch ”no fault” car insurance.
Team members	Luis Tauffer - Creative Director Andres Vergara - Creative Director Luis Tauffer - Art Director Andres Vergara - Art Director Lucas Zaiden - Art Director Cloves Menezes - Art Director Polina Zabrodskaya - Copywriter Ilya Andreyev - Digital Creative Ekaterina Smygina - Digital Director Igor Kholopov - Project Manager Alena Aleksandrova - Digital Manager Valery Gorohov - Producer Maria Yakushina - Park Production Producer Andrey Grishin - Park Production Production manager Dmitriy Dobuzhinsky - Park Production General producer Evgeny Borisov - INDEE Interactive Digital Director Alexey Zinchenko - INDEE Interactive Digital Producer Artiom Gelvez Kostenko: Photographer Music Production House: Goudron Music Factory Sound Studio: CM Records

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