A. FILM
B. PRESS
C. OUTDOOR
D. RADIO
E. FILM CRAFT
F. DESIGN
G. INTERACTIVE
H. CREATIVE USE OF MEDIA
I. PR-PROJECTS
J. MARKETING SERVICES PROJECTS
K. ADVERTISING CAMPAIGNS

H-03-06. SHARE OPENING

AgencyFriends Moscow
Creative headAlexander Zavatskiy, Arina Avdeeva, Denis Eliseev
Author of ideaMitya Katkin, Ilya Torgovnikov
ProductPOMPEYA music band
DescriptionChallenge
To launch a new website for a well-known Russian music band Pompeya and to make it not only very noticeable online but really-really cheap.

Idea
In order to make the opening of the website more noticeable and interesting, we decided, that the fans should open it themselves. That is why we hid the new website under share buttons. By pressing the buttons, the fans published fragments of the website covered under them in the social networks. In the meantime these sections opened for other visitors of the site. Share by share, the website was unveiled by all the fans working together.

Results
3000 Share buttons, 603 290 views on FB alone, solid buzz in lifestyle and music press. In the end around 1 000 000 people got to know about the launch of a new Pompeya website.
Team membersWeb-design: Ten Times Better
Production: Charmer Studio