A. FILM
B. PRESS
C. OUTDOOR
D. RADIO
E. FILM CRAFT
F. DESIGN
G. INTERACTIVE
H. CREATIVE USE OF MEDIA
I. PR-PROJECTS
J. MARKETING SERVICES PROJECTS
K. ADVERTISING CAMPAIGNS
H-03-12. Little Amsterdam
| Agency | Red Keds |
| Creative head | Vasiliy Lebedev |
| Author of idea | Red Keds |
| Product | Amstel Premium Pilsener beer |
| Description | Таsk. To tell to a digital-audience about Amstel Premium Pilsener beer and increase the demand of the product. Little Amsterdam is a project connecting digital and HoReCa spheres. In order to make this connection, Red Keds creative agency used RFID technology and social media. A Facebook group was launched, RFID terminals were placed in partner bars and agreements were made to provide free beer to project participants. Little Amsterdam is a virtual town on Facebook. Any office worker who had a smart card for a business center could become a resident of the city. All they needed to do was go to the nearest bar with a "Little Amsterdam" terminal and register with their card. The registration, every visit to a bar, the group activity in Facebook, the participation in contests and surveys, and inviting friends allowed the user to get virtual guilders. This money could be exchanged for free Amstel Premium Pilsener beer. Little Amsterdam allowed us to count the number of people who went to a bar and had an Amstel Premium Pilsener beer. |
| Team members | Strategist: Artem Zhiganov Producer: Ilya Ryzhkov, Alexandr Abramov Art directors: Boris Kuznetsov, Rodion Arseniev Designers: Nikita Vasilevsky, Alexey Kozhevnikov Copywriters: Eugene Belousov, Denis Bykov Social media manager: Georgiy Sukhorukov Programmers: Michail Grigoriev, Ivan Brylev Account manager: Pavel Cherevanin |
