A. FILM
B. PRESS
C. OUTDOOR
D. RADIO
E. FILM CRAFT
F. DESIGN
G. INTERACTIVE
H. CREATIVE USE OF MEDIA
I. PR-PROJECTS
J. MARKETING SERVICES PROJECTS
K. ADVERTISING CAMPAIGNS
H-05-11. Fitting room
Agency | e:mg |
Creative head | Anton Melnikov |
Author of idea | Maxim Kolyshev |
Product | Russian fitness-aerobics Federation |
Description | Dear experts, please watch the video of our project "Fitting-room": youtu.be/Bjgy_OHu-no In order to show people how they would look if they don’t do fitness, in fitting rooms of large clothes stores we fixed mirrors that enlarge reflection. As a result people seemed to look much larger than they are. The message on the mirrors made people think about their physical appearance. The motto of the campaign called people to do fitness without postponing it for later. |
Team members | Chief Creative Officer - Anton Melnikov Executive Creative Director - Tatiana Tarmogina Creative Director - Maxim Kolyshev Art Director - Maxim Kolyshev Head Of Department Of Projects Implementation - Maria Semenova Project Manager - Vladimir Vetrov |