A. FILM

B. PRESS

C. OUTDOOR

C-2. Soft drinks

C-3. Alcoholic and low alcoholic beverages

C-4. Goods and services for the home

C-5. Home furnishing & appliance

C-6. Audio, video equipment, electronics, office equipment

C-7. Health & Beauty

C-8. Fashion and other consumer goods

C-9. Vehicles and transport services, car

C-10. Tourism and travel, entertainment, culture and sport

C-11. Consumer & retail services

C-12. Communication products & services

C-13. Financial& Business services

C-14. Self promo of advertising agencies and media

C-15. Corporate & image-building ads

C-16. Social advertising and charity

C-17. Different types of non-standard advertising out of home

C-18. Digital outdoor (interactive posters, etc)

D. RADIO

D-1. Food & Beverage

D-2. Manufactured goods

D-4. Self promo of advertising agencies and media

D-5. Social advertising and charity

DC-1. Copywriting, art writer

DC-2. Music and sound design

DC-3. Actor (announcer) work

E. FILM CRAFT

E-1. Production

E-5. Copywriting

E-6. Music and sound design

E-7. Special effects and computer graphics

E-9. Acting / Dialogue or monologue

F. DESIGN

F-1. Corporate Identity

F-3. Posters and billboards

F-4. Postcard, brochure, booklet

F-5. Multipage publications

F-6. Illustration, including magazine cover

F-7. DM-materials and original business gifts

F-8. Packaging Design

F-9. Design in an urban environment, design of stands and interiors

F-10. POS-design and materials

F-11. Design websites and banners

G. INTERACTIVE

G-1. Commercial sites

G-2. Non-profit Internet projects

G-4. Online Campaign

G-5. Viral campaign

G-6. Other interactive communication tools

G-7. Interactive craft: design

G-8. Interactive craft: copywriting

G-9. Interactive craft: video/audio

H. CREATIVE USE OF MEDIA

H-1. Media solution for TV, radio, cinema

H-2. Media solution for print media, transportation, outdoor advertising

H-3. Digital media solution

H-4. Special events, sponsorships, promotions

H-5. Non-traditional and ambient media

H-6. An integrated media campaign

I. PR-PROJECTS

I-1. Marketing PR

I-2. Corporate PR

I-3. Social and Political PR

I-4. Digital PR

I-5. Non-traditional PR-projects

I-6. Crisis PR-projects

J. MARKETING SERVICES PROJECTS

J-1. Promotional campaign

J-2. Event Marketing

J-3. Internal/corporate events

J-4. DM-communication

J-5. Integrated campaigns with the use of marketing services

K. ADVERTISING CAMPAIGNS

K-1. Complex advertising campaigns and programs

K-2. Advertising series

H-05-17. Bookends


Agency	JWT Dubai
Creative head	Seyoan Vela/Anastasia Sorokina
Author of idea	Michael Fillon/KM Shine
Product	CSR
Description	These bookends were the centerpiece of an in-store event. Participating shoppers were instructed to place a copy of the book* they wished to buy between the bookends. Each time they did, a percentage of their item’s sale was donated to educational charity foundations. As more and more books were placed on the shelves, the bookends grew further and further apart, emphasizing how education prevents poverty from destroying millions of young lives around the world. The event was supported by print ads, in-store posters and online communication. * Valid only with children’s books
Team members	Chief Creative Officer Ramsey Naja Executive Creative Director Seyoan Vela Creative Director Michael Fillon Copywriter Michael Fillon Art Director Shine Km Photographer Toufic Illustrator Olive Mestidio Typographer Jwt Dubai Producer Joris Bosdriesz/Jaafar Atwi Art Buyer Emily Haddad Account Supervisor Jwt Dubai Advertiser's Supervisor Jwt Dubai Account Manager Jwt Dubai Planner Prabhakar Iyer Other Credits Adham Obeid/Gavin Payne/Jagal Gopinath/Moustafa Mezher/Jun Gonzales

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