A. FILM
B. PRESS
C. OUTDOOR
D. RADIO
E. FILM CRAFT
F. DESIGN
G. INTERACTIVE
H. CREATIVE USE OF MEDIA
I. PR-PROJECTS
J. MARKETING SERVICES PROJECTS
K. ADVERTISING CAMPAIGNS
H-05-21. Знаки внимания
| Agency | Great Advertising Group |
| Creative head | Konstantin Platonov |
| Author of idea | Anastasiya Obezhisvet, Tatyana Kucherova |
| Product | "Sad Markiza" flower shop |
| Description | Problem: sales drop in flower shop “Sad Markiza” after the spring holidays + trifling budget Idea: after the holidays men forget about women and don’t buy them flowers, which is dangerous. A woman deprived of attention can explode! Solution: guerrilla campaign. On crumpled gutters, broken fences, mangled fences, broken windows, and other similar objects were placed stickers with words “If woman lacks attention THE RESULT MAY LOOK LIKE THIS”. On stickers we placed the shop address (for nearby accommodation) or telephone for flower ordering (for more remote placement). Results: the shop coped with declining sales. No explosions but only positive emotions! |
| Team members | Crative director - Konstantin Platonov Art-director - Anastasiya Obezhisvet Copywriter - Tatyana Kucherova |
