A. FILM
B. PRESS
C. OUTDOOR
D. RADIO
E. FILM CRAFT
F. DESIGN
G. INTERACTIVE
H. CREATIVE USE OF MEDIA
I. PR-PROJECTS
J. MARKETING SERVICES PROJECTS
K. ADVERTISING CAMPAIGNS
H-05-32. Yaris.Master of parking
Agency | B.I.T.A. Advertising |
Creative head | Svyatoslav Spektor |
Author of idea | Svyatoslav Spektor |
Product | Toyota Yaris |
Description | Yaris – is the most compact car amongst Toyota lineup available on Ukrainian market. The challenge was to communicate Yaris’ advantages to the residents of large cities where traffic problems are common. We placed teaser banners on the balconies with a teaser message “Balcony for parking”. Later we installed Toyota Yaris real size mock ups on these balconies, then explanation followed: banners on the balconies with Toyota mock ups, billboards and advertisement in press with a slogan “New Yaris. Master of parking” |
Team members | Mike Petrusyak. Art Director Ilya Zhivotovsky, Designer |