A. FILM
B. PRESS
C. OUTDOOR
D. RADIO
E. FILM CRAFT
F. DESIGN
G. INTERACTIVE
H. CREATIVE USE OF MEDIA
I. PR-PROJECTS
J. MARKETING SERVICES PROJECTS
K. ADVERTISING CAMPAIGNS
A-11-02. Symphony
| Agency | BBDO Russia Group |
| Creative head | Adrian Ely |
| Author of idea | Dima Nikolaev and Nikita Voblikov |
| Product | Institutional |
| Description | For the upcoming dacha season, OBI decided to remind people to start “taking” on the dacha (meaning getting to work.) Because working at the dacha, is a chance to do something with your own hands, which gives many Russians much joy and self satisfaction. The TVC “Symphony” tells a story from the mouths of the “hands,” which are happy to be at the dacha and work on the small daily chores. The hands of a whole family are singing “Ode to Joy” from 4 parts and 9 symphonies from Beethoven, inspiring our audience to take hold of the Dacha. |
| Team members | OBI Russia Chief of marketing department OBI Russia - Tatiana Ignatochkina Manager of advertisement - Elena Naryshkina BBDO Moscow Strategic planning director – Anna Zakharova Creative director – Adrian Ely Art-director – Nikita Voblikov Copywriter –Dmitry Nikolaev Managing Director – Natalia Tsyganova Producer – Elena Yavorskaya Music producer - Igor Medvedev Account director – Tamara Vasina Account manager – Nastya Babuchenko Gate Films Director – Marco Gentile Camera man – Leandro Filloy Producer – Julio Fernandez FibrFilm Production Post production producer – Oksana Tarasova Announcers – Aleksey Kolgan, Artem Kretov, Valentina Leontieva, Irina Bashkireva, Arseny Put Sound director – Viktor Lamm, Oleg Fedorov |
