
Agency	BBDO Russia Group
Creative head	Adrian Ely
Author of idea	Dima Nikolaev and Nikita Voblikov
Product	Institutional
Description	These are two image based TVC’s for OBI (retailer) – a continuation of the campaign “take it and make it” The agency had the task of creating a new campaign, simpler and clearer, support those who plan renovating, and ensure that they are capable of doing everything themselves and illustrate a wide assortment of New Year decorations in the OBI market. This is why we shot an emotional TVC about inspirational moments from the lives of different people, linked with the one wish to change something in their lives. Each of them is on a journey to something different, made by their own hands, for their future, which became possible due to this decision. The first story – for renovation – a kaleidoscope inspiring the moments from the lives of average people. Someone is changing a room to a child’s bedroom, someone is getting rid of old furniture whilst another get’s rid of old worries. Changes and happiness, these changed come to those who take it and make it. The summary of the second TVC “evolution” is about Father Christmas. From the unmistakable children’s belief of his reality, to the hope of an adult that he does exist. Even if everyone knows how presents come under the Christmas tree, no one wants to take away the feeling of magic – everyone wants the holiday to stay a celebration. In OBI we have everything that could fill your home with New Year cheer.
Team members	ОБИ Россия OBI Russia Менеджер по рекламе (Advertisement manager) - Елена Нарышкина (Elena Naryshkina) BBDO Moscow Директор по стратегическому планированию (Strategic planning director) – Анна Захарова (Anna Zakharova) Креативный директор (Creative director) – Эдриан Эли (Adrian Ely) Арт-директор (Art-director) – Никита Вобликов Копирайтер (Copywriter) – Дмитрий Николаев Продюсер (Producer) – Елена Яворская Музыкальный продюсер (Music producer) — Медведев Игорь Управляющий директор (Managing Director) - Наталья Цыганова Аккаунт Директор (Account director) – Тамара Васина Старший менеджер по работе с клиентами (Senior Account manager) – Юля Лельчук Менеджер по работе с клиентами (Junior Account manager) – Настя Бабученко Продакшн Limelite studio Режиссер (Director) – Фил Браун (Phil Brown) Оператор (Camera man) – Хаунми Азпироз (Juanmi Azpiroz) Исполнительный продюсер (Executive producer) – Наталья Романюк (Nataly Pomanyk) Линейный продюсер (Line producer) – Влад Болелов (Vlad Bolelov) Художник постановщик (Production designer) – Питер Визджеховский (Piter Vizdgehovsky) Стилист по костюмам (Stylist) – Мария Никифоровская (Maria Nikiforovskaya) Режиссер монтажа (Edit director) – Юрий Резниченко (Yury Reznichenko) Постпродакшн - FibrFilm Production Постпродакшн продюсер (Post production producer) – Егор Кошкин (Egor Koshkin) Дикторы (Announcers) –Игорь Ясулович (Igor Yasulovich) Звукорежиссеры (Sound director) – Виктор Ламм, Олег Федоров (Viktor Lamm, Oleg Fedorov)

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