A. FILM
B. PRESS
C. OUTDOOR
D. RADIO
E. FILM CRAFT
F. DESIGN
G. INTERACTIVE
H. CREATIVE USE OF MEDIA
I. PR-PROJECTS
J. MARKETING SERVICES PROJECTS
K. ADVERTISING CAMPAIGNS

I-02-01. Idea Labyrinth

AgencyLeo Burnett Ukraine
Creative headTatiana Fedorenko
Author of ideaLeo Burnett Ukraine team
ProductLeo Burnett Ukraine
DescriptionEach year we make a business diary for our people and our clients.
This year we decided to turn an ordinary and (let’s be honest!) stress related organizer into an antistress device. Now, it’s the best way to kill time and calm down in traffic jams or any other inevitable waiting.
However, it’s not only about the game.
It’s about a creative idea, coming out of the common mind of the big agency, influenced by internal life, social environment and even basic instincts. We showed that idea’s success depends on everyone, who hоlds the diary in his arms.
As a result we have gotten extremely positive feedback from clients and industry leaders. The idea has generated a social media buzz and this has aided to get pitсh invitations.
Team membersArt Director: Sergii Molokovich
Copywriter: Volodymyr Navrotskyi, Pavel Mandryk, Alexey Savchenko
Illustrator: Daria Skrybchenko
Producer: Kateryna DenIsenko
POST-PRODUCTION: Polygon Production

Client Service Director: Kseniya Morozova
Senior Account Manager: Anna Olkhovets