A. FILM
B. PRESS
C. OUTDOOR
D. RADIO
E. FILM CRAFT
F. DESIGN
G. INTERACTIVE
H. CREATIVE USE OF MEDIA
I. PR-PROJECTS
J. MARKETING SERVICES PROJECTS
K. ADVERTISING CAMPAIGNS
J-01-01. Online / Offline photo album
Agency | Atomic |
Creative head | Vitaly Kharitonov |
Author of idea | Vitaly Kharitonov |
Product | JOHNSON`S BABY |
Description | Our agency’s assignment was to create a consumer promo with a high response rate using prizes linked to Johnson’s Baby products. So, the idea was - Taking pictures of our children and making photo albums is a family tradition. We decided to create photo albums for consumers as a gift after five purchases. Each consumer was able to create a unique album online. When a consumer bought Johnson's Baby products and registered enough codes, he or she could send their album to a real printing company, and receive their printed album by post. |
Team members | Vitaliy Kharitonov - Creative & Strategy Director (Atomic) Alexey Karelov - New Business Director (Atomic) Alexey Nizovskih - Managing Director (Apollo PR) |