A. FILM
B. PRESS
C. OUTDOOR
D. RADIO
E. FILM CRAFT
F. DESIGN
G. INTERACTIVE
H. CREATIVE USE OF MEDIA
I. PR-PROJECTS
J. MARKETING SERVICES PROJECTS
K. ADVERTISING CAMPAIGNS

J-01-01. Online / Offline photo album

AgencyAtomic
Creative headVitaly Kharitonov
Author of ideaVitaly Kharitonov
ProductJOHNSON`S BABY
DescriptionOur agency’s assignment was to create a consumer promo with a high response rate using prizes linked to Johnson’s Baby products. So, the idea was - Taking pictures of our children and making photo albums is a family tradition. We decided to create photo albums for consumers as a gift after five purchases. Each consumer was able to create a unique album online. When a consumer bought Johnson's Baby products and registered enough codes, he or she could send their album to a real printing company, and receive their printed album by post.
Team membersVitaliy Kharitonov - Creative & Strategy Director (Atomic)
Alexey Karelov - New Business Director (Atomic)
Alexey Nizovskih - Managing Director (Apollo PR)