A. FILM
B. PRESS
C. OUTDOOR
D. RADIO
E. FILM CRAFT
F. DESIGN
G. INTERACTIVE
H. CREATIVE USE OF MEDIA
I. PR-PROJECTS
J. MARKETING SERVICES PROJECTS
K. ADVERTISING CAMPAIGNS

J-02-09. Fitness-mob

Agencye:mg
Creative headAnton Melnikov
Author of ideaMaxim Kolyshev
ProductRussian fitness-aerobics Federation
DescriptionDear experts, please watch the video of our project "Fitness-mob": youtu.be/GtQCkfV-OBE

In order to remind people that it’s not necessary to have memberships in fitness clubs, have a special uniform or be of particular age to work and to show them that they can do fitness anytime and anywhere, we created an event - a flashmob that took place in a large mall and where tens of people participated.
People were running against direction of the travolators and escalators as if on a step mill.
At the end of the campaign the mall visitors saw a huge flag with the logo of the Russian fitness-aerobics Federation. The motto of the campaign called people to do fitness without postponing it for later.
Team membersChief Creative Officer - Anton Melnikov
Executive Creative Director - Tatiana Tarmogina
Creative Director - Maxim Kolyshev
Art Director - Maxim Kolyshev
Head Of Department Of Projects Implementation - Maria Semenova
Project Manager - Vladimir Vetrov