A. FILM
B. PRESS
C. OUTDOOR
D. RADIO
E. FILM CRAFT
F. DESIGN
G. INTERACTIVE
H. CREATIVE USE OF MEDIA
I. PR-PROJECTS
J. MARKETING SERVICES PROJECTS
K. ADVERTISING CAMPAIGNS
J-02-12. G-drive Racing Championships
Agency | Bradberry |
Creative head | Nigamatullina A. |
Author of idea | Ivanova O. |
Product | new premium fuel G-drive |
Description | How could we get together 36 serious men on a weekend when it’s 18 degrees below zero? - Give them cool cars and fill the tanks with super fuel! - Invite beautiful cheerleading girls!! - Pump up the place with high quality music - Give the microphone to the most respectable car expert of the city - Send the participants to guess codes, look for treasures and shoot the enemies... |
Team members | Ivanova O. - head of event marketing and PR department Nigamatullina A. - head of event-devision Menshikov A. - creative director Shihova N. - event-manager Alexandrova Y. - senoir account manager |