A. FILM
B. PRESS
C. OUTDOOR
D. RADIO
E. FILM CRAFT
F. DESIGN
G. INTERACTIVE
H. CREATIVE USE OF MEDIA
I. PR-PROJECTS
J. MARKETING SERVICES PROJECTS
K. ADVERTISING CAMPAIGNS

J-04-10. Heroes never sleep!

AgencySalmon
Creative headDaria Herasimenka
Author of ideaDaria Herasimenka
ProductSalmon
DescriptionChallenge
To congratulate our heroes – men that perform everyday feats at work and at home – on “Men’s Day”, February 23rd.

Idea
Heroes never sleep! They demonstrate 100% alertness in any situation, at any time of the day. Thanks to our invention every man in the world can obtain this superpower.

Solution
We sewed a set of heroic sleeping masks. And now every man is able to keep control of the world events! Whatever it takes.

Results
Our clients highly appreciated the creativity and practicality of the gift. Many companies expressed an opinion that it was the best February 23rd present ever.
A couple of souvenir production companies offered us cooperation and serial production of heroic sleeping masks.
Team membersCopywriters: Aleksandr Nikitin, Aleksandr Malinkovich, Daria Loban, Pavel Grachev
Designer: Aleksei Limonov
Production-manager: Olga Gladkaya