A. FILM
B. PRESS
C. OUTDOOR
D. RADIO
E. FILM CRAFT
F. DESIGN
G. INTERACTIVE
H. CREATIVE USE OF MEDIA
I. PR-PROJECTS
J. MARKETING SERVICES PROJECTS
K. ADVERTISING CAMPAIGNS
J-04-12. Birdfeeders
Agency | Group NEF |
Creative head | Oleg Romanov |
Author of idea | Oleg Romanov, Yuri Kuznetsov, Ina Nosovich |
Product | Volkswagen |
Description | OBJECTIVE: How to surprize VIP-clients, friends and partners with an original New Year present? THINKING: 1. “Das Brand” has “Das Heart”. 2. Good deeds made from the heart put us in a happy holiday mood. SOLUTION: Volkswagen presented to its VIP-clients, friends and partners branded birdfeeders – Volkswagen Touareg and Volkswagen Passat. A business-gift idea grew into a social project: a number of birdfeeders were presented to kindergartens. Everyone could download the scheme of the branded feeder following the link from the flash card demonstrated at the country’s biggest news portal TUT.BY. This flash card was also used to congratulate clients by e-mail. RESULTS: Over 400 good deeds, and a number of happy birdies is beyond calculation! |
Team members | Creative director: Oleg Romanov Art-Director: Uriy Kuznecov Copywriter: Ina Nosovich |