A. FILM

B. PRESS

C. OUTDOOR

C-2. Soft drinks

C-3. Alcoholic and low alcoholic beverages

C-4. Goods and services for the home

C-5. Home furnishing & appliance

C-6. Audio, video equipment, electronics, office equipment

C-7. Health & Beauty

C-8. Fashion and other consumer goods

C-9. Vehicles and transport services, car

C-10. Tourism and travel, entertainment, culture and sport

C-11. Consumer & retail services

C-12. Communication products & services

C-13. Financial& Business services

C-14. Self promo of advertising agencies and media

C-15. Corporate & image-building ads

C-16. Social advertising and charity

C-17. Different types of non-standard advertising out of home

C-18. Digital outdoor (interactive posters, etc)

D. RADIO

D-1. Food & Beverage

D-2. Manufactured goods

D-4. Self promo of advertising agencies and media

D-5. Social advertising and charity

DC-1. Copywriting, art writer

DC-2. Music and sound design

DC-3. Actor (announcer) work

E. FILM CRAFT

E-1. Production

E-5. Copywriting

E-6. Music and sound design

E-7. Special effects and computer graphics

E-9. Acting / Dialogue or monologue

F. DESIGN

F-1. Corporate Identity

F-3. Posters and billboards

F-4. Postcard, brochure, booklet

F-5. Multipage publications

F-6. Illustration, including magazine cover

F-7. DM-materials and original business gifts

F-8. Packaging Design

F-9. Design in an urban environment, design of stands and interiors

F-10. POS-design and materials

F-11. Design websites and banners

G. INTERACTIVE

G-1. Commercial sites

G-2. Non-profit Internet projects

G-4. Online Campaign

G-5. Viral campaign

G-6. Other interactive communication tools

G-7. Interactive craft: design

G-8. Interactive craft: copywriting

G-9. Interactive craft: video/audio

H. CREATIVE USE OF MEDIA

H-1. Media solution for TV, radio, cinema

H-2. Media solution for print media, transportation, outdoor advertising

H-3. Digital media solution

H-4. Special events, sponsorships, promotions

H-5. Non-traditional and ambient media

H-6. An integrated media campaign

I. PR-PROJECTS

I-1. Marketing PR

I-2. Corporate PR

I-3. Social and Political PR

I-4. Digital PR

I-5. Non-traditional PR-projects

I-6. Crisis PR-projects

J. MARKETING SERVICES PROJECTS

J-1. Promotional campaign

J-2. Event Marketing

J-3. Internal/corporate events

J-4. DM-communication

J-5. Integrated campaigns with the use of marketing services

K. ADVERTISING CAMPAIGNS

K-1. Complex advertising campaigns and programs

K-2. Advertising series

J-04-16. Tasty bedtime fairy tale


Agency	Adwatch Isobar
Creative head	Denis Eliseev
Author of idea	Andrey Tron, Alexey Fedorov
Product	children's dairy product Rastishka Kefir
Description	blessmyentry.com/rastishka/kefir/index.html PROBLEM: Life goes fast, especially in big cities like Moscow. People who work in this crazy rhythm don’t have enough time to spend even with their own kids. While parents are obsessed with traffic jams, meetings and office buzz, children are taken care by mass culture: TV and computer games have replaced live family communication. SOLUTION: Rastishka Kefir is a product that provides a sterling growth and development for kids and is recommended to use before sleep. To help parents and kids spend more time together we’ve launched a service that provides a healthy family communication. At the brand website parents could order the Rastishka Kefir delivery for their kid. While the courier was on his way parents were reading special bedtime fairytales that were published at the site. Every story could have been tailored, with change of heroes, location and the plot.
Team members	Denis Eliseev – creative director, Andrey Tron – senior art-director, Alexey Fedorov – creator, Dmitry Gavrikov - designer, Kuzmenko Vladimir - illustrator, Daria Chuiko – project manager, Puchkov Evgeniy – account manager, Oleg Borychev – editor.

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