A. FILM
B. PRESS
C. OUTDOOR
D. RADIO
E. FILM CRAFT
F. DESIGN
G. INTERACTIVE
H. CREATIVE USE OF MEDIA
I. PR-PROJECTS
J. MARKETING SERVICES PROJECTS
K. ADVERTISING CAMPAIGNS

A-12-06. Yotaphone

AgencyHungry Boys
Creative headVladilen Sitnikov
Author of ideaArthur Miroshnichenko, Sami Sherkhan
ProductYotaphone
DescriptionClient - YOTA DEVICES

Product - YOTAPHONE

The task - to create a unique video presentation
Product for Mobile World Congress 2013, demonstrates the power of
attraction of unprecedented user experience

1. Encourage visitors to visit the stand and YOTAPHONE
see for themselves the product.

2. State of the device, which is represented in the exhibition, as
the most significant innovation in the industry.

Idea

YOTAPHONE
There's another side.

Yota turned the concept of smart phones, and launched a new
revolutionary device - a smartphone with two double-sided
displays.

Our idea was a continuation of the philosophy of the product. Three video
Trolley for Mobile World Congress 2013, we evaluated all the major
advantages of the new device from two different points of view
and asked our audience to look at smart phones ... On the other
side.

Approach
Basis of style - high tech
• ascetic
• smart
• clear
• bright
• simple

Picture

3D
focus on the user experience
Closeups
moushen design helps to demonstrate the product,
and thus makes the image a rich,
rich action / through demonstration
Motion

focus attention on a new way of dealing with the phone
fix / encode a product of turning the phone - as
proprietary techniques

Result

Accommodation in all major screens Congress, as well as
YOTAPHONE official channel on YouTube

www.youtube.com/watch?v=FbCK6QIvX1I
www.youtube.com/watch?v=vWD2oMuAcc0
www.youtube.com/watch?v=T-V60N1x6p8

Total page views - 9049 per month (with no media
promotion)

Launch date - 25 February

Territory - Europe, Russia
Team membersCreative Director: Vladilen Sitnikov
Account Manager: Agunda Baev
Copywriters: Arthur Miroshnichenko, Sami Sherkhan
Art Director: Alexei Nikolaev
Visualizer moushen designer Andrew Serkin