A. FILM
B. PRESS
C. OUTDOOR
D. RADIO
E. FILM CRAFT
F. DESIGN
G. INTERACTIVE
H. CREATIVE USE OF MEDIA
I. PR-PROJECTS
J. MARKETING SERVICES PROJECTS
K. ADVERTISING CAMPAIGNS
J-05-06. Jacobs Monarch Friend's Day
Agency | Ark Connect |
Creative head | Mike Gibson |
Author of idea | Ark Connect |
Product | Jacobs Monarch coffee |
Description | Jacobs Monarch invites people to switch off their computers and to meet friends – not in the social networks, but in reality, face to face! It’s time to celebrate Friends Day. 5 cities, numerous guests, first road-show organized by coffee brand ever. The program consisted of a day part (different activities and Jacobs Monarch testing) and ‘312’ and Sergey Lazarev’s concerts at night. Event announcement included different channels: BTL, outdoor, radio, direct advertising in the parks, TV, Internet, social media, PR. This allowed to attract maximal attention to the event. |
Team members | Creative: Julia Makshakova Andrey Romanov Polina Krutova Sofia Zhukova Account team: Julia Gordonova Yuriy Abramov Marina Mikunova Julia Yudaeva Irina Slovokhotina Anastasia Antonova |