J-05-09. Bonduelle 365. Tastyhealthy every day!

Agency	RAM 360
Creative head	Igor Gusarov
Author of idea	RAM 360
Product	ТМ “Bonduelle»
Description	Bonduelle 365 is a unique Internet project aimed at popularization of healthy eating. We try to show that leading a healthy life is easy and interesting. This project is for those who want to live a healthy life but always puts it off until tomorrow. We have offered people to start living a healthy life straight away and hold on to it 365 days a year. We’ve shown that healthy food may be easy to cook, tasty and variable. Eating ‘tastyhealthy every day’ means no problem, creativity and enjoyment for modern people! A new word ‘Tastyhealthy’ and a reminder ‘Have you eaten veggies?’ inspired the participants of the project. Communication includes the following channels: TV commercials, posters in metro and POS, web-site. On the web-site participants of the project can get to know interesting and important facts about vegetables in ‘Veggipedia’, watch inspiring recipes of vegetable dishes, master-classes from famous chefs and also take part in the recipe contest and win valuable prizes. This activity is also supported on Facebook.
Team members	Igor Gusarov, Creative Director Elena Krasnovskaya, Art Director Aleksandr Melnichenko, Senior Copywriter Anastasia Obertas, Copywriter

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