K-01-04. There’s Just One Glass Between a Driver and a Pall-bearer

Agency	McCANN RIGA
Creative head	Gatis Murnieks
Author of idea	Gatis Murnieks
Product	Campaign Against Drunk Driving
Description	There’s Just One Glass Between a Driver and a Pall-bearer! When drunk-driving you turn from being a driver into a pall-bearer. In this very moment you’re no longer a friend, a brother, a colleague or just somebody driving from the opposite direction but a grave-digger for your passangers and other drivers. And it is something that will stay with you for the rest of your life. To escape this in real life an integrated campaign was made aiming to provide a viral experience of a road accident to be relived from the first person point of view.
Team members	Strategic: Gatis Murnieks Art Director: Kristians Rukuts Project managers: Inara Rubene, Kristaps Cirulis, Martins Eiduks Designer: Stanislavs Buls Developer: Roberts Miglans, Andris Feodorovs Copywrite: Marts Pujats Production: Liva Cielava-Pence Director: Gatis Murnieks, Armands Blumbergs Camera: Reinis Traidas Sound: Karlis Butins Graphics: Arvids Baranovs Photographer: Janis Andrejevs

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