K-01-24. Coca-Cola Novruz* Campaign (*Novruz — Turkik people's holiday, dedicated to the celebration of spring arrival)

Agency	McCann Baku
Creative head	Folker Wrage
Author of idea	McCann Baku - McCann Istanbul
Product	Coca-Cola
Description	The Idea "Celebrate Novruz, celebrate Life!" is based on the insight that Azeri people are not just celebrating the arrival of spring during this holiday. What they are celebrating is the new hope, optimism and happiness that come with the arrival of spring! And these are also the brand attributes of Coca-Cola.
Team members	Elmir Maharramov: Creative Director, McCann Baku Jamilia Rahmanova: Strategic Planning Director, McCann Baku Tarlan Useynov: Digital Director, McCann Baku Rena Alekperova: Digital Manager, McCann Baku Tural Huseynov: Senior Copywriter, McCann Baku Folker Wrage: Chief Creative Officer, McCann Istanbul Firat Y?ld?z: Creative Group Head, McCann Istanbul Neslihan Soyda?: Copywriter, McCann Istanbul Ca?lar Cengiz: Art director, McCann Istanbul Emirhan Arat: Strategic Planner, McCann Istanbul Kaan Ayce: Digital Creative Group Head, McCann Istanbul Asli Topcu: Digital copywriter, McCann Istanbul Serdar Bilginer: Digital art director, McCann Istanbul Zeynep Dogu: Agency Production Director, McCann Istanbul Ozan D?ndar: Multimedia Designer, McCann Istanbul Oguz Bayram: Digital Director, McCann Istanbul Zeynep Cakmakci: Digital Project Manager ?zlem Milor ?slam: Brand Team Leader, McCann Istanbul Su Olgac: Account Manager, McCann Istanbul

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