A. FILM
B. PRESS
C. OUTDOOR
D. RADIO
E. FILM CRAFT
F. DESIGN
G. INTERACTIVE
H. CREATIVE USE OF MEDIA
I. PR-PROJECTS
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K-01-30. Bonduelle 365. Tastyhealthy every day!
Agency | RAM 360 |
Creative head | Igor Gusarov |
Author of idea | RAM 360 |
Product | ТМ “Bonduelle» |
Description | Bonduelle 365 is a unique Internet project aimed at popularization of healthy eating. We try to show that leading a healthy life is easy and interesting. This project is for those who want to live a healthy life but always puts it off until tomorrow. We have offered people to start living a healthy life straight away and hold on to it 365 days a year. We’ve shown that healthy food may be easy to cook, tasty and variable. Eating ‘tastyhealthy every day’ means no problem, creativity and enjoyment for modern people! A new word ‘Tastyhealthy’ and a reminder ‘Have you eaten veggies?’ inspired the participants of the project. Communication includes the following channels: TV commercials, posters in metro and POS, web-site. On the web-site participants of the project can get to know interesting and important facts about vegetables in ‘Veggipedia’, watch inspiring recipes of vegetable dishes, master-classes from famous chefs and also take part in the recipe contest and win valuable prizes. This activity is also supported on Facebook. |
Team members | Igor Gusarov, Creative Director Elena Krasnovskaya, Art Director Aleksandr Melnichenko, Senior Copywriter Anastasia Obertas, Copywriter |