A. FILM
B. PRESS
C. OUTDOOR
D. RADIO
E. FILM CRAFT
F. DESIGN
G. INTERACTIVE
H. CREATIVE USE OF MEDIA
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K-01-32. Superheroes / Do not let your drunk friend swim
Agency | Zavod BBDO |
Creative head | Marek Reinaas |
Author of idea | Rauno Kitsing |
Product | Water Safety |
Description | Do not let your drunk friend swim! Every Estonian summer a significant number of young people lose their lives drowning when swimming under the influence of alcohol. It was a major problem and we were called to rescue. We tracked our target groups route to swimming places and placed our superheroes on their way to the beach to stop our targets from swimming drunk. |
Team members | Ingmar Niklus, Art Director Sven Liivand, Art Director Silvar Laasik, Art Director Rauno Kitsing, Copywriter Kaia Osolin, Corrector Tauno Loodus, Account Director Reilika M?ekivi, Account Manager |