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K-01-32. Superheroes / Do not let your drunk friend swim

AgencyZavod BBDO
Creative headMarek Reinaas
Author of ideaRauno Kitsing
ProductWater Safety
DescriptionDo not let your drunk friend swim! Every Estonian summer a significant number of young people lose their lives drowning when swimming under the influence of alcohol. It was a major problem and we were called to rescue. We tracked our target groups route to swimming places and placed our superheroes on their way to the beach to stop our targets from swimming drunk.
Team membersIngmar Niklus, Art Director
Sven Liivand, Art Director
Silvar Laasik, Art Director
Rauno Kitsing, Copywriter
Kaia Osolin, Corrector
Tauno Loodus, Account Director
Reilika M?ekivi, Account Manager