A. FILM
B. PRESS
C. OUTDOOR
D. RADIO
E. FILM CRAFT
F. DESIGN
G. INTERACTIVE
H. CREATIVE USE OF MEDIA
I. PR-PROJECTS
J. MARKETING SERVICES PROJECTS
K. ADVERTISING CAMPAIGNS

K-02-08. Hypnosis

AgencyGForce/Grey Affiliated Agency
Creative headYuri Shmyg - Associate creative Director
Author of ideaYuri Shmyg - Associate creative Director
Productdeposit 9.4%
DescriptionDo fall under other banks' influence, because kaspi bank's products are really advantageous.
1
"I am self-confident. I can achieve everything I want. And now I’m going to the chief’s office and will ask for permission to go to the bank for deposit fulfillment. Stop hypnotizing yourself! Kaspi works after 6 pm and without weekends. The deposit rate is high- 9.4%! You do not need other bank as you have kaspi."
2
"You are calm. You are absolutely calm. Three hours of traffic jam do not irritate you at all.. because you are on the way to your bank, that offers you deposit rate of 9.4%. Do not be affected by hypnosis of other banks! Kaspi offers the same deposit rate and bank branches are everywhere! You do not need other bank as you have kaspi."
Team membersSergey Dobrydnev - Creative Director
Yuri Shmyg - Associate creative Director
Dmitriy Shishkin - Copywriter
Sergey Denisov - Strategic Planner
Yuliya Tushina - Client Service Director
Anna Kostyleva - Account Director
Marta Patrina - Senior Account Executive
Media typeradio