A. FILM
B. PRESS
C. OUTDOOR
D. RADIO
E. FILM CRAFT
F. DESIGN
G. INTERACTIVE
H. CREATIVE USE OF MEDIA
I. PR-PROJECTS
J. MARKETING SERVICES PROJECTS
K. ADVERTISING CAMPAIGNS
K-02-11. It's good to know whom you buy from.
Agency | Saatchi & Saatchi Russia |
Creative head | Stuart Robinson |
Author of idea | Tanya Moseeva, Alexander Bazhenov |
Product | Dmir |
Description | Base of the communication is the idea that depersonalized sellers on other websites don't inspire confidence in buyers. An advertising campaign with the slogan «It's good when you know who is the seller» show typical situations which are associated with buying on free ads websites. The stop-factor in decisive moment of purchase is the appearance of people with boxes on their heads. The boxes symbolize the anonymous sellers. |
Team members | CD: Stuart Robinson Creative team: Tanya Moseeva & Sasha Bazhenov Group account director: Ekaterina Ponomarenko Account director: Alexander Belogorodsky Account manager: Lolita Stepanyan |
Media type | outdoor |