A. FILM
B. PRESS
C. OUTDOOR
D. RADIO
E. FILM CRAFT
F. DESIGN
G. INTERACTIVE
H. CREATIVE USE OF MEDIA
I. PR-PROJECTS
J. MARKETING SERVICES PROJECTS
K. ADVERTISING CAMPAIGNS

K-02-11. It's good to know whom you buy from.

AgencySaatchi & Saatchi Russia
Creative headStuart Robinson
Author of ideaTanya Moseeva, Alexander Bazhenov
ProductDmir
DescriptionBase of the communication is the idea that depersonalized sellers on other websites don't inspire confidence in buyers.
An advertising campaign with the slogan «It's good when you know who is the seller» show typical situations which are associated with buying on free ads websites. The stop-factor in decisive moment of purchase is the appearance of people with boxes on their heads. The boxes symbolize the anonymous sellers.
Team membersCD: Stuart Robinson
Creative team: Tanya Moseeva & Sasha Bazhenov
Group account director: Ekaterina Ponomarenko
Account director: Alexander Belogorodsky
Account manager: Lolita Stepanyan
Media typeoutdoor