A. FILM
B. PRESS
C. OUTDOOR
D. RADIO
E. FILM CRAFT
F. DESIGN
G. INTERACTIVE
H. CREATIVE USE OF MEDIA
I. PR-PROJECTS
J. MARKETING SERVICES PROJECTS
K. ADVERTISING CAMPAIGNS
K-02-13. Start now!
Agency | e:mg |
Creative head | Anton Melnikov |
Author of idea | Maksim Kolyshev |
Product | Russian fitness-aerobics Federation |
Description | Dear experts, please watch the video of our project "Start now": youtu.be/PKqnetVxMJk In order to show people that they can do fitness anytime and anywhere, that it’s not necessary to have memberships in fitness clubs, have a special uniform or be of particular age to work out we created 2 TV video ads: - where a road policeman starts exercising while being at work on the road. - where a security guard runs against direction of a travalator in a large shopping mall. He does it as if it's a work out session that he does while being at work. |
Team members | Chief Creative Officer - Anton Melnikov Executive Creative Director -Tatiana Tarmogina Creative Director - Maxim Kolyshev Art Director - Maxim Kolyshev General Producer - Anna Medvedeva Poducer - Olga Yankevich D.O.P - Vladimir Bashta 2nd Dop - Sergey Kirichenko Sound Editor - Vadim Kolosov Production Manager - Yulia Nikitina Assist.producer – Yulia Samoilova Assist.producer - Dmitriy Makarov |
Media type | tv |