A. FILM
B. PRESS
C. OUTDOOR
D. RADIO
E. FILM CRAFT
F. DESIGN
G. INTERACTIVE
H. CREATIVE USE OF MEDIA
I. PR-PROJECTS
J. MARKETING SERVICES PROJECTS
K. ADVERTISING CAMPAIGNS

K-02-13. Start now!

Agencye:mg
Creative headAnton Melnikov
Author of ideaMaksim Kolyshev
ProductRussian fitness-aerobics Federation
DescriptionDear experts, please watch the video of our project "Start now": youtu.be/PKqnetVxMJk

In order to show people that they can do fitness anytime and anywhere, that it’s not necessary to have memberships in fitness clubs, have a special uniform or be of particular age to work out we created 2 TV video ads:
- where a road policeman starts exercising while being at work on the road.
- where a security guard runs against direction of a travalator in a large shopping mall. He does it as if it's a work out session that he does while being at work.
Team membersChief Creative Officer - Anton Melnikov
Executive Creative Director -Tatiana Tarmogina
Creative Director - Maxim Kolyshev
Art Director - Maxim Kolyshev
General Producer - Anna Medvedeva
Poducer - Olga Yankevich
D.O.P - Vladimir Bashta
2nd Dop - Sergey Kirichenko
Sound Editor - Vadim Kolosov
Production Manager - Yulia Nikitina
Assist.producer – Yulia Samoilova
Assist.producer - Dmitriy Makarov
Media typetv