A. FILM

B. PRESS

C. OUTDOOR

C-2. Soft drinks

C-3. Alcoholic and low alcoholic beverages

C-4. Goods and services for the home

C-5. Home furnishing & appliance

C-6. Audio, video equipment, electronics, office equipment

C-7. Health & Beauty

C-8. Fashion and other consumer goods

C-9. Vehicles and transport services, car

C-10. Tourism and travel, entertainment, culture and sport

C-11. Consumer & retail services

C-12. Communication products & services

C-13. Financial& Business services

C-14. Self promo of advertising agencies and media

C-15. Corporate & image-building ads

C-16. Social advertising and charity

C-17. Different types of non-standard advertising out of home

C-18. Digital outdoor (interactive posters, etc)

D. RADIO

D-1. Food & Beverage

D-2. Manufactured goods

D-4. Self promo of advertising agencies and media

D-5. Social advertising and charity

DC-1. Copywriting, art writer

DC-2. Music and sound design

DC-3. Actor (announcer) work

E. FILM CRAFT

E-1. Production

E-5. Copywriting

E-6. Music and sound design

E-7. Special effects and computer graphics

E-9. Acting / Dialogue or monologue

F. DESIGN

F-1. Corporate Identity

F-3. Posters and billboards

F-4. Postcard, brochure, booklet

F-5. Multipage publications

F-6. Illustration, including magazine cover

F-7. DM-materials and original business gifts

F-8. Packaging Design

F-9. Design in an urban environment, design of stands and interiors

F-10. POS-design and materials

F-11. Design websites and banners

G. INTERACTIVE

G-1. Commercial sites

G-2. Non-profit Internet projects

G-4. Online Campaign

G-5. Viral campaign

G-6. Other interactive communication tools

G-7. Interactive craft: design

G-8. Interactive craft: copywriting

G-9. Interactive craft: video/audio

H. CREATIVE USE OF MEDIA

H-1. Media solution for TV, radio, cinema

H-2. Media solution for print media, transportation, outdoor advertising

H-3. Digital media solution

H-4. Special events, sponsorships, promotions

H-5. Non-traditional and ambient media

H-6. An integrated media campaign

I. PR-PROJECTS

I-1. Marketing PR

I-2. Corporate PR

I-3. Social and Political PR

I-4. Digital PR

I-5. Non-traditional PR-projects

I-6. Crisis PR-projects

J. MARKETING SERVICES PROJECTS

J-1. Promotional campaign

J-2. Event Marketing

J-3. Internal/corporate events

J-4. DM-communication

J-5. Integrated campaigns with the use of marketing services

K. ADVERTISING CAMPAIGNS

K-1. Complex advertising campaigns and programs

K-2. Advertising series

K-02-27. BANK IN URAL STYLE


Agency	Red Pepper
Creative head	Danil Golovanov
Author of idea	Danil Golovanov
Product	Credits
Description	To promote bank products we shoot a TV commercial, representing bank in humorous way as a good neighbour uncle Serezha, true Ural guy. Wedding Renovatind is the most common reason for applying for a credit in Ural. More than 36% of credits borrowers come to the bank with a dream of new garniture in their apartment or new Jacuzzi. And it so miserable when your plans of renovation are broken by some force majeure circumstances. But everything is possible to fix with Koltso Urala Bank! Mother-in-law Borrowing money from your mother-in-law and friends – it’s Ural style. Especially when you do it secretly. Sometimes this actions can be risky and even dangerous for health, especially when you borrow money from your own mother-in-law. But with Koltso Urala Bank every store has a happy end!
Team members	Nikita Harisov, Creative Director Ivan Sosnin, Copywriter Irina Korotich, Evgeny Kharchenko Art Director Kinograf, Video Production: Режиссер - Виталий Кокошко Оператор - Дмитрий Яшенков Продюсер - Света Никитова Монтаж - Сергей Вильчинский Саунд дизайн - студия "Пропеллер" Композитор - Олексей Омельчук
Media type	tv

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