A. FILM
B. PRESS
C. OUTDOOR
D. RADIO
E. FILM CRAFT
F. DESIGN
G. INTERACTIVE
H. CREATIVE USE OF MEDIA
I. PR-PROJECTS
J. MARKETING SERVICES PROJECTS
K. ADVERTISING CAMPAIGNS

A-16-08. Do not let your drunk friend swim

AgencyZavod BBDO
Creative headMarek Reinaas
Author of ideaRauno Kitsing
ProductWater Safety
DescriptionDo not let your drunk friend swim. Young people are gamers. But there is a big difference between videogames and real life. In real life you have only one life. To address young people in their own style we made our advertising look like a funny nostalgic videogame.
Team membersIngmar Niklus, Art Director
Sven Liivand, Art Director
Silvar Laasik, Art Director
Rauno Kitsing, Copywriter
Kaia Osolin, Corrector
Tauno Loodus, Account Director
Reilika M?ekivi, Account Manager