A. FILM
B. PRESS
C. OUTDOOR
D. RADIO
E. FILM CRAFT
F. DESIGN
G. INTERACTIVE
H. CREATIVE USE OF MEDIA
I. PR-PROJECTS
J. MARKETING SERVICES PROJECTS
K. ADVERTISING CAMPAIGNS
A-16-08. Do not let your drunk friend swim
Agency | Zavod BBDO |
Creative head | Marek Reinaas |
Author of idea | Rauno Kitsing |
Product | Water Safety |
Description | Do not let your drunk friend swim. Young people are gamers. But there is a big difference between videogames and real life. In real life you have only one life. To address young people in their own style we made our advertising look like a funny nostalgic videogame. |
Team members | Ingmar Niklus, Art Director Sven Liivand, Art Director Silvar Laasik, Art Director Rauno Kitsing, Copywriter Kaia Osolin, Corrector Tauno Loodus, Account Director Reilika M?ekivi, Account Manager |