A. FILM
B. PRESS
C. OUTDOOR
D. RADIO
E. FILM CRAFT
F. DESIGN
G. INTERACTIVE
H. CREATIVE USE OF MEDIA
I. PR-PROJECTS
J. MARKETING SERVICES PROJECTS
K. ADVERTISING CAMPAIGNS

A-16-10. Children's Line

AgencyNot Perfect Y&R I Vilnius
Creative headMarius Lukosius
Author of ideaMarius Lukosius
ProductChildren's Line
DescriptionHere is a social commercial for a "Children Line's" project against bullying. In Lithuania, situation is harsh: sneering is hardly controlled at schools, and 70 percents of kids receive bullying at their everyday enviroment. "Week without bullying" is the name of a fast growing social campaign that takes place at schools, kindergarden's and children leisure centers. This ad motivates other students to fight against bullying and immoral behavior to others. The creative idea: if you remain indifferent while seeing a bullying act you are no better than the actual bully.
Team membersGreta Seibelyte (Account manager)