A. FILM
B. PRESS
C. OUTDOOR
D. RADIO
E. FILM CRAFT
F. DESIGN
G. INTERACTIVE
H. CREATIVE USE OF MEDIA
I. PR-PROJECTS
J. MARKETING SERVICES PROJECTS
K. ADVERTISING CAMPAIGNS
A-17-08. Greeting video for the game "Batla"
| Agency | PlusOne DA |
| Creative head | Dmitriy Lihovoy |
| Author of idea | Dmitriy Lihovoy |
| Product | Online-shooter "Batla" |
| Description | Batla - popular Ukrainian online-shooter. Every 3rd schoolchild from Moscow, Saint-Petersburg and Kyiv plays Batla. 1.5 million of people play game monthly. Problem: 85% of players are aged less than 18. They do not like to leave social networks. It is hard to attract their attention for a long period of time. Solution: In order to attract new players and to increase game awareness we created Christmas video clip. We used the most popular trend - Gangnam Style. We created mix and added our own performer. We launched video directly in the game. Results: 220 000 views during the first 2 days. Video becomes #1 on Ukrainian YouTube on the 3rd day. The 1st week gave us 1 mln. views (1.8 views during the 2 months of campaign). What did we achieve for the game? 150 000 website visits. 70 000 new players. Game revenues have increased by 40 percents. Sources: Game: batla.ru Video: youtu.be/bFbyYyl0X_Y |
| Team members | Evgeniy Galyak, 3D modeling Dmitriy Lobko, animator |
