A. FILM
B. PRESS
C. OUTDOOR
D. RADIO
E. FILM CRAFT
F. DESIGN
G. INTERACTIVE
H. CREATIVE USE OF MEDIA
I. PR-PROJECTS
J. MARKETING SERVICES PROJECTS
K. ADVERTISING CAMPAIGNS
A-17-12. English-speaking traffic policeman
| Agency | PROVID, Liquid7 Digital Content House |
| Creative head | Sergii Zinoview, Creative Director |
| Author of idea | Kirill Chichkan, Creative Director |
| Product | SpeakWell English School |
| Description | European football championship became a real challenge for Ukraine. Within two years our country had to renovate its face. Build roads and stadiums, airports, purchase train... But that was not the hardest part!The hardest was to make road police start speaking English! And we decided to use the obvious problem to the society’s best interest, and, of course, to our client’s – English language school Speak Well – too. While everyone mocks Ukrainian road police being unprepared to meet foreign guests... We decided to give the nation hero-policeman! Just before Euro 2012, we suggested creating a video, which was funny and anti-provocative at the same time. Unexpectedly it will make amends for our brave policemen. So, two Russian-speaking tourists, on purpose play foul with inspector, trying to make him believe that they are English-speaking foreigners. They are sure, that policeman will be scared of English language and will let them go. However in our story, the inspector is not dodging the situation. Despite the expectations, he talks to driver in fluent English, without any hesitation. Foreigners are in shock and the whole society is excited about our hero-policeman! Soon the story will get continuation and the country will find out about its hero. Our hero policemen will be interviewed at his English school "SPEAK WELL". |
| Team members | Olga Pozharska, Art-Director, PROVID Denis Khanenko, Copywriter, PROVID Dmitriy Adabir, Managing Director, PROVID Kostiantyn Chekanov, Creative Leader, Liquid7 Digital Content House Aliona Fedotkina, Digital Account Manager, Liquid7 Digital Content House Production House – Toy Pictures Postproduction - Wizard Post |
