A. FILM
B. PRESS
C. OUTDOOR
D. RADIO
E. FILM CRAFT
F. DESIGN
G. INTERACTIVE
H. CREATIVE USE OF MEDIA
I. PR-PROJECTS
J. MARKETING SERVICES PROJECTS
K. ADVERTISING CAMPAIGNS
A-18-01. YotaPhone
| Agency | Hungry Boys |
| Creative head | Vladilen Sitnikov |
| Author of idea | Arthur Miroshnichenko |
| Product | YotaPhone |
| Description | The task - to create a unique video presentation Product for Mobile World Congress 2013, demonstrates the power of attraction of unprecedented user experience 1. Encourage visitors to visit the stand and YOTAPHONE see for themselves the product. 2. State of the device, which is represented in the exhibition, as the most significant innovation in the industry. Idea YOTAPHONE There's another side. Yota turned the concept of smart phones, and launched a new revolutionary device - a smartphone with two double-sided displays. Our idea was a continuation of the philosophy of the product. Three video Trolley for Mobile World Congress 2013, we evaluated all the major advantages of the new device from two different points of view and asked our audience to look at smart phones ... On the other side. Approach Basis of style - high tech • ascetic • smart • clear • bright • simple Picture 3D focus on the user experience Closeups moushen design helps to demonstrate the product, and thus makes the image a rich, rich action / through demonstration Motion focus attention on a new way of dealing with the phone fix / encode a product of turning the phone - as proprietary techniques Result Accommodation in all major screens Congress, as well as YOTAPHONE official channel on YouTube www.youtube.com/watch?v=FbCK6QIvX1I www.youtube.com/watch?v=vWD2oMuAcc0 www.youtube.com/watch?v=T-V60N1x6p8 Total page views - 9049 per month (with no media promotion) Launch date - 25 February Territory - Europe, Russia |
| Team members | Creative Director: Vladilen Sitnikov Account Manager: Agunda Baev Copywriters: Arthur Miroshnichenko, Sami Sherkhan Art Director: Alexei Nikolaev Visualizer moushen designer Andrew Serkin |
