A. FILM
B. PRESS
C. OUTDOOR
D. RADIO
E. FILM CRAFT
F. DESIGN
G. INTERACTIVE
H. CREATIVE USE OF MEDIA
I. PR-PROJECTS
J. MARKETING SERVICES PROJECTS
K. ADVERTISING CAMPAIGNS

A-01-11. Steamroller

AgencySaatchi & Saatchi Russia
Creative headStuart Robinson
Author of ideaDemakov Anton, Polonski Yuri
ProductPicnic
DescriptionWhen Picnic created a chocolate bar, they didn’t follow the road well travelled. They stepped outside convention to come up with something fun, unique, eccentric and tasty. And the world is a more interesting place for it.
Picnic eaters have that same slant on life, which is why ordinary is not in their vocabulary.
Picnic is for those who choose their own path, even though it may seem odd to others.
Team membersCreative Director: Stuart Robinson
Account team: Khichtchenko Elena, Oreshkova Ksenia, Janjgava Ia
Creative team: Demakov Anton, Polonski Yuri
Producer: Antipina Galina
Production: Stink production Moscow
Delicious production Cape-town
Director: Jon Greenhalgh