A. FILM
B. PRESS
C. OUTDOOR
D. RADIO
E. FILM CRAFT
F. DESIGN
G. INTERACTIVE
H. CREATIVE USE OF MEDIA
I. PR-PROJECTS
J. MARKETING SERVICES PROJECTS
K. ADVERTISING CAMPAIGNS
A-01-11. Steamroller
Agency | Saatchi & Saatchi Russia |
Creative head | Stuart Robinson |
Author of idea | Demakov Anton, Polonski Yuri |
Product | Picnic |
Description | When Picnic created a chocolate bar, they didn’t follow the road well travelled. They stepped outside convention to come up with something fun, unique, eccentric and tasty. And the world is a more interesting place for it. Picnic eaters have that same slant on life, which is why ordinary is not in their vocabulary. Picnic is for those who choose their own path, even though it may seem odd to others. |
Team members | Creative Director: Stuart Robinson Account team: Khichtchenko Elena, Oreshkova Ksenia, Janjgava Ia Creative team: Demakov Anton, Polonski Yuri Producer: Antipina Galina Production: Stink production Moscow Delicious production Cape-town Director: Jon Greenhalgh |